ColourPop So Emo-tional & Main Character Lux Liquid Lip Reviews & Swatches

So Emo-tional

ColourPop So Emo-tional Lux Liquid Lip ($9.00 for 0.17 oz.) is a medium-dark plum with cool undertones and a satin finish.

Semi-opaque, buildable coverage
Very lightweight, thin, mousse-like consistency
Spreadable but quick-drying, so work fast!
Dried down but had flexibility
Long-wearing (4.5 hours), non-drying

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

Top Dupes
Formula Overview

These are likely to be very similar shades based on our duping algorithm.

Anastasia Veronica (P, $20.00).
Urban Decay Unbroken (P, $18.00).
Pat McGrath Wild Orchid (P, $30.00).
Tom Ford Beauty Adora (P, $57.00).
Gucci Beauty Jody Wild Mauve (714) (P, $42.00).
MAC Concord Grape (LE, $25.00).
ColourPop Alt Rock (P, $8.00).
Bobbi Brown Uber Rose (P, $37.00).
NARS Haze (LE, $26.00).
Maybelline Brown Blush (P, $7.99).

Formula Overview

$9.00/0.17 oz. – $52.94 Per Ounce

The formula is supposed to have “medium buildable coverage” that has a “soft, diffused” effect. It’s a more amped up take on their Blotted Lips concept or a slightly “washed out” take on their Ultra Matte/Ultra Satin range. The formula is much thinner–almost weightless–and spreads evenly with a single layer. I’d argue that most shades were often closer to semi-opaque rather than medium and buildable–and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.

The consistency was airier, light, thin, and spreadable with a soft dry down that didn’t feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I’ve tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.

Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.

Browse all of our ColourPop Lux Liquid Lip swatches.

Main Character

ColourPop Main Character Lux Liquid Lip ($9.00 for 0.17 oz.) is a brighter, medium reddish-plum with moderate, warm undertones and a semi-matte finish.

Semi-opaque, buildable coverage
Very lightweight, thin, mousse-like consistency
Applied evenly and smoothly
Dried down but had flexibility
Long-wearing (4.5 hours), non-drying