The “I’m Cold” Makeup Look Might Be Winter’s Easiest Makeup Trend

This winter, makeup lovers have taken to TikTok with a very seasonal trend, called “I’m cold” makeup. The simple and natural-leaning look mimics the natural flush that follows a cold wind, simultaneously giving off a “balletcore” aesthetic (which is very 2022, we might add). Think of it as the polar opposite of the “sunburn blush” trend that dominated the beauty space this past summer. 

Not only is this look incredibly easy to do, but it also only calls for the basics—all you’ll need is a complexion product (foundation, concealer, tinted SPF, what have you), blush, mascara, and a pink lip. If you want to add highlighter or other extras, feel free—but here’s the basic tutorial.